With a history of over 40 years, Playmates Toys is among the most well respected and innovative marketing and distribution companies in the global toy industry with a proven heritage in both the creation of original and imaginative products as well as the development and management of profitable, long-term brand franchises. The company's core licensed character and entertainment brands include Disney® Princesses and classic characters, Disney Fairies, Universal Studios' "Land Before Time", American Greetings Properties' and Dic Entertainment's "Strawberry Shortcake", and 4Kids Entertainment/Mirage Licensing's "Teenage Mutant Ninja Turtles." From its offices in Hong Kong, China, and the United States, Playmates designs, develops and markets its products which are distributed in over 80 countries worldwide.

The parent company of the group, Playmates Toys Limited (HKEX: 869), is a company listed on the Hong Kong Stock Exchange.