Celebrating over 40 years, Playmates Toys, Inc. is among the most well respected and innovative marketing and distribution companies in the global toy industry with a proven history in both the creation of innovative and imaginative products as well as the development and management of profitable, long-term brand franchises.

Among the company's core licensed character and entertainment brands include Disney® Princesses and classic characters, Disney Fairies, Universal Studios' "Land Before Time", American Greetings Properties' and Dic Entertainment's "Strawberry Shortcake" and 4Kids Entertainment/Mirage Licensing's "Teenage Mutant Ninja Turtles." From its offices in Hong Kong, China, and the United States, Playmates designs, develops, markets, and distributes its products in over 60 countries worldwide.